The Laces Company offers high-quality laces for sneakers, boots, and shoes. Their laces are often bright or feature unusual patterns, giving a fresh look to your ‘old’ footwear.
To highlight the laces without distracting from the campaign with real shoes, they asked us to create blank, all-white papercraft versions of a sneaker, a boot, and a shoe. This allowed the laces to take center stage—bold, colorful, and full of personality.
Project type: Set Design, Props
Client: The Laces Company
Photography: Nelson Valente
Location: Porto
Year: 2015
