A one-of-a-kind package enhanced with pop-up magic and sound.
Solero made a campaign promoting their ice creams by creating an illustrated mural by the great illustrators and street artists Kruella D'Enfer and AKACORLEONE. Their illustration has then inspired The Fruit Collection: the theme of the campaign.
For promotion, Solero, organized a contest offering exclusive clothing by Cantê and we were asked to create an original box to send the winner’s clothes. Inspired by the mural, we created a pop-up box that started playing music as soon as you opened it.
Project type: Package design, Product display
Client: Solero
Year: 2017
![](https://cdn.myportfolio.com/db110dc3-8210-43a6-8ec8-0c18eb44709a/2dc746d8-831d-45e6-9dd3-3d452bfb6c64_rw_1920.jpg?h=a4f708a2bdab122af5a53cbe1f655317)
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Illustration above by Kruella D'Enfer and AKACORLEONE.
![](https://cdn.myportfolio.com/db110dc3-8210-43a6-8ec8-0c18eb44709a/091eaf68-0500-4d16-965d-d685cab44909_rw_1920.jpg?h=09ee72beb26abf53a9babcd6fb588cec)
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