A one-of-a-kind package enhanced with pop-up magic and sound.
Solero made a campaign promoting their ice creams by creating an illustrated mural by the great illustrators and street artists Kruella D'Enfer and AKACORLEONE. Their illustration has then inspired The Fruit Collection: the theme of the campaign.
For promotion, Solero, organized a contest offering exclusive clothing by Cantê and we were asked to create an original box to send the winner’s clothes. Inspired by the mural, we created a pop-up box that started playing music as soon as you opened it.