Who doesn’t know Cinderella’s story? The fragile girl who dreams of Prince Charming and loses her glass slippers. Bullied by her stepsisters and told she will never amount to anything.
Cinderella 2.0 presents a different heroine: a modern, kind, yet strong and independent woman who doesn’t need high heels to dream or to achieve.
Josefinas, the only luxury shoe brand born with the purpose of inspiring and empowering women, exclusively creates flat shoes—transforming glass slippers into sneakers.
Project type: Window Display
Client: Josefinas
Location: New York
Year: 2016
