A Window Display that takes a traditional story and gives it a twist.
Who doesn’t know Cinderella’s story, the fragile girl that dreams of being with Prince Charming and loses her high-heeled glass slippers? The girl who is bullied by her step-sisters, insisting she will be nothing?
Cinderella 2.0 shows a different Cinderella: a modern, kind yet strong and independent woman that doesn’t need high-heels to dream and to achieve.
Josefinas, a premium shoe brand born with the purpose of inspiring and empowering women, exclusively creates flat shoes, changing the glass slippers to sneakers, allowing women to be comfortable and confident at the same time.
Project type: Window Display
Client: Josefinas
Year: 2017
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