A good example on how to enhance your product qualities, without losing on creativity.
The Laces Company offers quality laces for Sneakers, Boots and shoes. Their laces are usually bright or have unusual patters so that you can give a new look to your “old” shoes.
To highlight its features, they needed a blank shoe, so they asked us to create in papercraft, a sneaker, a boot and a shoe all in white. This was the result.
