Solero – The Fruit Collection

Solero The Fruit Collection

Box design, 2016

Solero made a campaign promoting their ice creams by creating an illustrated mural by the great illustrators and street artists Kruella D’Enfer and AKACORLEONE. Their illustration has then inspired The Fruit Collection: the theme of the campaign.

For promotion, Solero, organized a contest offering exclusive clothing by Cantê and we were asked to create an original box to send the winner’s clothes. Inspired by the mural we created a popup box that started playing music as soon as you opened it.

Illustration by Kruella D’Enfer and AKACORLEONE.

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