Laurinci

Laurinci & Company

Identity, 2014

“Those who are unique, those who are exceptional, those who strive for impact should always have a magnificent stage at their disposal to share their craft.”

Talent comes in different weight, shapes and types. Talent is an inate aptitude that can be found in different personalities and, for that, no talent is the same as the other.
Laurinci & Company has the gift to join different talents together from different areas, places and etnicies and it needs a logo that translate that. So we got three completly different typefaces (sans-serif, serif and slab-serif) and made an hybrid L.

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