Store Window, New York 2017

Who doesn’t know Cinderella’s story, the fragile girl that dreams with Prince Charming and loses her high-heeled glass slippers? The girl who is bullied by her step-sisters, insisting she will be nothing? Cinderella 2.0 shows a different Cinderella: a modern, kind yet strong and independent woman that doesn’t need high-heels to dream and to achieve. Josefinas, the only luxury shoe brand born with the purpose to inspire and empower women, exclusively creates flat shoes, changing the glass slippers to sneakers.

Who run the world?


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